Case
SEOJuly 2023 – December 2024E-styleaudio: over 325% more clicks from Google.
High-end hifi online store in a fairly competitive market. At the start, both visitor numbers and orders were declining. Eighteen months later there were record clicks, stronger rankings and record revenue.
+325%
growth in clicks from Google (organic)
+205%
growth in impressions in search results
+52%
improvement in click-through rate (CTR)
17,5 → 12,8
average position in Google
After the first three months, clicks were already 128% higher. The bigger growth came later, once technology, content and authority started working together.
The approach
It's all in the order.
This case shows well why we work in a fixed order. We wanted to know where the decline came from before we changed anything, and only once that was clear did we choose the categories to focus on. Those were always categories with buying intent, because that's where the traffic that also produces orders sits.
“Thanks to Digital Bean, our SEO traffic has grown considerably, with our traffic from Google more than doubling. The communication and approach are excellent, which makes for a strong and successful collaboration.”
Gathering data and finding problems
Through Google Search Console we mapped out where the decline came from: technical issues, categories that were sliding, and pages that never reached their potential.
Keyword research with buying intent
We looked for the categories and product terms hifi buyers search for when they're close to ordering, and where E-styleaudio could win from bigger players. Volume alone says little.
Content and internal structure
Category copy and product content written for search intent, with an internal link structure that sends authority to the most important pages.
Authority and blogs
Link building and in-depth blog posts steadily made the domain stronger. In September and the holiday months, that produced record clicks.
The lesson
With SEO for online stores, the win is in the order. Here we first removed the technical blockers. Then we tackled the categories where buyers with a wallet search, and only once those pages were in place did we start on authority. We tracked every step in Search Console, so we knew what was working.
For your online store, the first step is the same.
In the growth session we put your Search Console next to your revenue numbers and look at which categories are underperforming. At E-styleaudio, that's where the whole approach came from.
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