Phase 01-02
Data & TrackingThe foundation
The foundation. Measuring what really happens, understanding what those numbers are worth and seeing it all in one dashboard.
Discover Data & TrackingGrowth specialist for e-commerce
Your online store is full of untapped growth. We measure where it sits and pull it out.
Digital Bean lays the measurement foundation under your online store and builds two growth engines on top of it: being found organically in Google and in AI, and advertising through Google Ads, Microsoft Ads and ChatGPT. The stronger one gets, the better the other performs.
Google Partner · Microsoft Advertising Partner · OpenAI Select Partner · TAGGRS certified · Channable Partner
A selection of our clients
- E-styleaudio
- Extrawarmte
- Mato Nederland
- Landbouwkenteken Monteren
- V-Kam Education
The growth problem
Separate channels produce separate conclusions.
Ads says A, Analytics says B and your bank account says C. Every channel claims the same conversion and reports its own success, so you end up guessing which number to steer by.
- CPCs go up and your margin drops, but no one can explain why.
- Attribution that contradicts your bank account.
- SEO and advertising work past each other, even though they run on the same pages and the same product data.
- AI search engines answer buying questions about your category, and whether you show up in them is a blind spot.
We tie those separate parts together into one system, running on your own data.
Organic and paid
Your SEO and your advertising run on the same raw material.
More and more searches end without a click, because the answer already sits at the top of the page. Organic work is shifting from ranking as high as possible to appearing in the answer itself. And that work touches exactly the same pages and the same product data as your advertising. Split those between two different parties, and no one looks at the point where they meet.
The share of Google searches that end without a single click went from just over 60% in 2024 to 68% in the first months of 2026. Source: SparkToro and Datos, June 2026, measured on a US panel.
The same product data
Shopping and Performance Max both draw on the same Merchant Center data. For shopping in ChatGPT, OpenAI publishes its own feed specification, with a mapping table from the Google format. It stays two separate feeds, but you only need to get your titles and attributes right once.
The same landing page
In search campaigns, Google assesses the experience on your landing page, and that assessment counts towards Ad Rank. Google itself writes that higher-quality ads generally cost less per click. That's about relevance, speed and navigation, not your links or your organic rankings.
Search data that flows both ways
The search terms report shows within weeks which words lead to purchases, and we build organic content on that. Where you already rank strongly organically, the question becomes whether you still need to pay for it. Google itself puts paid and organic traffic together in one report for exactly that reason.
One measurement underneath both
If organic and paid live in separate reports, you don't know which of the two did the work. Then you're steering both channels on half the information.
That's why we run this as one system rather than a set of separate services. What organic and paid actually do for your store, we only know once we measure it. That's what the measurement foundation is for.
the Digital Bean Growth System
Measure first, then grow.
Growth rarely comes from a single channel. It's a cycle that starts with reliable data and ends with the question of where your next euro pays off most.
Measure
Server-side tracking and your own dashboard, so you see on one screen what your online store earns per channel.
→ Reliable data, up to 30% more signal
Discover
Growth opportunities from your own data, set against search demand and the places where competitors are weak.
→ Prioritised list of opportunities
Attract
Profitable paid acquisition through Google Ads, Microsoft Ads and ChatGPT Ads. The search data that produces feeds through into stage 4.
→ Profit per order
Get found
Organic visibility in Google and in AI search engines. Stronger pages and feeds feed straight back into stage 3.
→ Measurable organic and AI traffic
Scale
Investing more in what demonstrably works, then starting back at step one.
→ Growth that proves itself
Step 5 feeds step 1, so the system gets smarter every round.
See how the Growth System worksThree layers, one system
Eleven services that interlock.
Every layer has a fixed place in the Growth System. The tracking in the first layer determines how well your campaigns can learn, and the organic work in the last layer feeds back into the quality and click price of those same campaigns.
Phase 03
Advertising
Paid search for online stores: attracting paid demand via Google, Bing and ChatGPT, and only scaling what works.
Discover AdvertisingPhase 04
Organic
Getting found in Google and in AI search engines, with technology, content and authority that last.
Discover OrganicCase · E-styleaudio
Over 325% more clicks from Google.
High-end hifi online store with declining visitors and orders, in a fiercely competitive market. Eighteen months of structured SEO work on technology, categories with buying intent, content and authority delivered record revenue.
SEO · July 2023 – December 2024
“Thanks to Digital Bean, our SEO traffic has grown considerably, with our traffic from Google more than doubling. The communication and approach are excellent, which makes for a strong and successful collaboration.”
+325%
growth in clicks from Google (organic)
+205%
growth in impressions in search results
+52%
improvement in click-through rate (CTR)
17,5 → 12,8
average position in Google
“Digital Bean made sure our data is collected properly, and even now, with the new cookie legislation, tracking is as accurate as it can be.”
Why Digital Bean
Specialists running on heavy-duty systems.
You work directly with the specialists who are also in your account. Behind them runs a serious layer of automation, which lets us handle a client base that would normally need a whole department. That works rather differently from an agency of fifty people.
Profit over ROAS
We look at what's left per order once purchasing costs and ad spend are deducted, and split the budget on that basis.
Measurement foundation first
Server-side tracking and your own dashboard in the Digital Bean portal before we shift a single euro of budget.
Senior and direct
You email and call the specialist who also works in your account. No account manager in between.
Heavily automated
Our own data pipelines and AI flows handle the repetitive work, from daily feed checks to reports that fill themselves in. That leaves time for strategy.
Early on ChatGPT Ads
Active with ChatGPT Ads in the Netherlands from day one. You see per campaign what a placement costs and what's left at the bottom line.
The numbers, every month
You get the figures we agreed on beforehand, every month. Even when things are a little slower.
- Google Partner(opens the public Google Partner profile)
- Microsoft Advertising Partner
- OpenAI Select Partner
- TAGGRS certified
- Channable Partner
- Cookiebot certified
How we work
From first conversation to growing numbers.
Four steps, from the first conversation to a dashboard you can open every morning. At every step you see what changed and why.
45-minute growth session
We look live at your Search Console and your Ads account together. You tell us where you want to go, we tell you what needs to happen first.
Measurement foundation & opportunity list
In the first thirty days we get the tracking in order (server-side where it makes sense) and build a list of opportunities ranked by impact, based on your own data.
Execution in sprints
We execute on SEO, campaigns and feeds, and you see every change reflected in your dashboard. Your questions go straight to the person working on them.
Reporting & scaling
Every quarter we decide together where the budget for the coming months goes. In between, the monthly figures sit in your own dashboard, so you never have to wait for anything.
Ready to see where your growth is?
In 45 minutes we look at your Search Console and your Ads account together. You'll hear the three things we'd tackle first, and what you can already do yourself.
Response within 24 hours on working days