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Knowledge you can use right away.
Practical articles on SEO, Google Ads, tracking and AI search engines, written for online store owners who work the controls themselves.
- SEA
Reusing Channable custom labels in ChatGPT Ads
You can reuse your existing custom labels from Google Ads and Microsoft Ads in ChatGPT Ads by combining them from Channable into the ads_metadata feed field. A practical test, rules included.
Matthijs Boon - SEO
Why keep investing in SEO? Yes, even in the age of AI!
Now that AI models don't just give smart answers but can search the web themselves, the question is: do I still need SEO? AI has changed the search process a lot, but we still think SEO fundamentals will keep playing a big role in how AI search features work. In this blog we'll look at why […]
Joram Boon - SEO
Optimising Images for SEO: Here's How!
“A picture is worth a thousand words” is a saying that's known worldwide for good reason. People remember images better than text: research shows that after three days, only 10% of what we read sticks, but adding an image raises that to 65%. This is called the Pictorial Superiority Effect. Images […]
Joram Boon - SEO
Internal Links: Why They're Indispensable, Plus 5 Tips and Tools for SEO Success!
Internal links: why they're indispensable, 5 tips, and tools for SEO success! A lot of SEO advice is about content, keywords and backlinks, but forgets about linking internally between your own pages. It's not sexy or high-tech, but it is effective, and it always will be. After all, it's the foundation of […]
Joram Boon - SEO
AI and SEO: what's the impact? + 5 AI SEO tools to use!
Artificial intelligence (AI) is transforming the world in countless ways, and SEO is no exception. But what does AI mean for SEO? And how can you use generative AI (think: ChatGPT) to improve your SEO without your online store becoming harder for search engines to find? SEO techniques used to take a lot of time and effort. With AI […]
Joram Boon - SEO
What Is Google Trends?
Looking for the next big thing? Curious what’s trending right now? Then Google Trends is exactly what you need! With Google Trends, you can see what people worldwide are searching for, discover seasonal trends, compare keywords, and much more. This lets you smartly respond to current trends and always know which […]
Joram Boon - SEO
What Is a Search Engine? + The 10 Best-Known Ones!
What is a search engine? A search engine is a tool that helps users find information on the web. Using keywords, you find information in that vast online library of information called the internet! The search results are shown on a Search Engine Results Page, the SERP. This […]
Joram Boon - Online marketing
What Is an SEO Specialist and What Does an SEO Specialist Do?
SEO specialist, what is it and what do they actually do? An SEO specialist helps optimise websites so they score better in search engines such as Google and Bing. But which tasks are part of their work, and what can you actually expect from them? We've covered that in detail below, so read on and […]
Joram Boon - Online marketing
What are NAW details?
What are NAW details? Plenty of people wonder about this: more than 3,000 people search every month for “naw gegevens betekenis” (the Dutch term for “what do NAW details mean”) or “What are NAW details?”. So you're definitely not the only one! So what does it stand for? NAW stands for… Naam Adres Woonplaats You've probably already guessed that these details are indispensable if you sell […]
Joram Boon - Online marketing
What Is Upselling and Cross-Selling?
Wondering how to increase your average order value without doing much extra? Discover the power of upselling and cross-selling! These smart techniques help you get more out of every customer by offering them exactly what they need, often before they realised they needed it. In […]
Joram Boon - SEO
What is a robots.txt file and how do you create one?
What if there was a simple text file that could dramatically improve your SEO performance? Often forgotten, but incredibly powerful: the robots.txt file. Many website owners ignore this simple text file, but it can make a world of difference to your SEO performance. You've got a beautiful e-commerce website full of great products, but search engines don't know which pages […]
Joram Boon - SEO
What Is a Redirect and When Should You Use One?
Have you ever visited an online store and suddenly got redirected to a different page? That's a redirect at work. But what exactly is a redirect, and why do they matter so much for your e-commerce website? Redirects matter enormously for a smooth user experience and better SEO. Without redirects, customers can end up on pages that […]
Joram Boon - SEO
Why blogs matter so much for e-commerce!
Imagine your online store attracting more visitors every day, selling more products, and your brand being recognised as the authority in your niche. Sounds like a dream, right? This is a reality you can achieve with one simple but powerful tool: a blog. More and more e-commerce owners are discovering the benefits of blogging. A […]
Joram Boon - SEO
Canonical Tags, Here's What You Need to Know!
Do you run an e-commerce store with products in different colours or sizes? Then you probably have multiple URLs for pretty much the same content. This can confuse search engines, leading to lower rankings and therefore less traffic. Luckily, there’s a solution… the canonical tag. Read on to discover how canonical tags can optimise your online store […]
Joram Boon - SEO
Breadcrumbs, what are they?
Everyone knows the fairy tale of Hansel and Gretel, right? If not, it's about two children who leave a trail of breadcrumbs to find their way back home. This clever trick isn't just useful in fairy tales these days, it's useful on your website too! Just like the crumbs helped Hansel and Gretel, 'breadcrumbs' help your visitors […]
Joram Boon - Tracking
Why Server-Side Tracking Is Still Relevant, Despite Google's Decision on Third-Party Cookies
Google recently announced that it's abandoning the phase-out of third-party cookies in Chrome, through the “Cookie3Dless” mode that Chrome users can activate. Instead, the company is introducing alternative methods through the Privacy Sandbox to safeguard users' online privacy. While this news might be a reason for some to […]
Matthijs Boon - Online marketing
8 Steps to Creating Killer Buyer's Guides!
Janine is looking for a new laptop. She visits several e-commerce websites, but keeps getting lost in a maze of products and information. Frustrated, she leaves every site without buying anything. A confused buyer, like Janine, never buys. Many online stores have the same problem. Visitors come to your site, but often leave without buying anything. […]
Joram Boon - SEO
Meta description: 10 tips for an irresistible meta description!
You only have a few seconds to make an impression! Those precious seconds decide whether a searcher clicks your link or keeps scrolling. So how do you grab that attention? An irresistible meta description together with a rock-solid SEO title. Meta descriptions are like mini adverts for your pages. They're small but mighty and […]
Joram Boon - SEO
7 SEO Title Tips to Make Your Titles Irresistible!
Titles matter! They need to make people curious at a glance, tell them what the page is about, and be SEO-optimised at the same time. Damn tricky! Maybe you’re already ranking in the top 3 of the search results, but visitors just aren’t showing up. Sound familiar? It might be because you don’t have an irresistible SEO title […]
Joram Boon - SEO
10 SEO tips to help your product pages score better!
You've got beautiful product pages for your e-commerce store, but are you actually getting the most out of them? Many e-commerce owners miss the chance to optimise their product pages for search engines, losing out on visitors and potential revenue as a result. Such a shame! But imagine that with a few simple tweaks, your products rank higher in the […]
Joram Boon - SEO
10 SEO Optimisations to Rank Your Category Pages #1!
Category pages are hugely important for online store SEO. They're the backbone of every online store when it comes to becoming visible for commercial and transactional search terms. That makes it incredibly important to optimise these pages the right way. But how do you actually do this, how does optimising your category page work […]
Joram Boon - SEO
Are You Making These 20 Common SEO Mistakes?
Are you sure your online store is performing at its best in the search results? You might think you've set everything up correctly, but you're still stuck with disappointing visitor numbers and low conversions. What if I told you that you might be making one of the many common SEO mistakes without even realising it? This […]
Joram Boon - SEO
What Is a Sitemap and Why Does It Matter So Much for SEO?
We’ve all been there, happily browsing along and landing on a website that’s super unclear and hard to navigate. Frustrating, right? Now imagine search engines running into the same problem when they try to understand your website. Search engines like Google love clear, well-structured websites. If your site is a […]
Joram Boon - Online marketing
What Is a Target Audience, and How Do You Find Yours!
Many entrepreneurs who start an online store struggle to reach the right customers. You can have the best products and a fantastic website, but if you're not reaching the right people, you won't sell anything. Without a clear target audience, you waste money and time on marketing that doesn't work. Understanding and analysing your target audience […]
Joram Boon - SEO
What Is E-commerce? Everything You Need to Know About E-commerce!
Have you ever wondered what e-commerce actually is? You're not the only one. Although it's a term we hear often, the concept remains vague and confusing for many people. You may even have tried to understand it, but felt overwhelmed by the complexity and jargon that often comes with it. […]
Joram Boon - SEO
Local SEO: How to Make Your Business Visible Locally!
Imagine this: you're out and about, looking for the best coffee spot nearby. You grab your phone, type “coffee bar near me” and voilà, a list of coffee shops pops up on your screen. Have you ever wondered how some of these cafés end up at the top of that list? The answer […]
Joram Boon - SEO
What Is Black Hat SEO? ‘The Dark Side’ of SEO Explained!
Fast SEO results without much effort? From no rankings at all to more than 100 top-10 positions in just a few weeks. Doesn't that sound like an attractive offer? But how… Black hat SEO. The methods that promise lightning-fast jumps in search engine rankings by exploiting weaknesses in search algorithms. Super tempting, of course! But the quick […]
Joram Boon - SEO
Keyword Research, Here's How You Do It!
If you don't know HOW people search, can you write content that people (and search engines) actually want to read? No, that becomes incredibly hard! Writing content is a time-consuming process, from research and writing to dotting every i. It takes time, and nothing is more of a waste than content that disappears into the […]
Joram Boon - SEO
What Is a Featured Snippet? Discover How to Grab Position #0!
Imagine grabbing the attention of search engines and your target audience straight away, before they've even scrolled through the search results. Sounds impossible? Not at all! Allow us to introduce the ‘featured snippet’, also known as ‘position #0’ in the SEO world. These special search results offer direct answers and sit at the top of the search results […]
Joram Boon - SEO
What are LSI keywords? Discover how they can help your SEO!
How annoying is it when you're talking to customer service and they keep saying the exact same thing? Super annoying! You just want help, advice, MORE CONTEXT! This is how search engines felt before LSI keywords (Latent Semantic Indexing keywords) came along. Search engines were craving that context, the 'why' behind the 'what'. LSI […]
Joram Boon - SEO
10 universal SEO tips that make an impact! Simple but powerful!
Tired of your website not getting the attention and traffic it needs? With these 10 simple SEO tips, you'll optimise your website for Google and attract more relevant traffic to your site. In this blog article, we reveal the 10 universal best practices for boosting your online visibility and […]
Joram Boon - SEO
The Content Pruning Guide! For a Fresh Start!
Does your online store feel like a jungle? Full of old content, hidden information, and dead ends. This is a familiar problem in online marketing, but there's a solution: content pruning. Now that information goes out of date at breakneck speed, it matters to keep your content fresh. This is where content pruning becomes important for your SEO. Imagine… […]
Joram Boon - SEO
Writing SEO copy? Discover 7 SEO copywriting tips for more sales!
24 MILLION! That's the number of online stores worldwide, according to WP Forms. And every single one of them is trying to grab a slice of the $5.8 TRILLION, yes, a T for Trillion, spent through e-commerce in 2023! How? Marketing, obviously! But one of these marketing channels stands out from the rest, and that's SEO and […]
Joram Boon - SEO
Structure as the Key to Success: How Layout Can Boost Your E-commerce Store's SEO
Do you run an online store and want to structure it in the most user-friendly way, so your visitors are happy and the search engines are happy too, boosting your SEO? As an online store owner, you already have your hands full keeping your store running. That's why in this blog I want to walk you through […]
Matthijs Boon - SEO
EEAT? What Is That! And Why It Matters for Your Website!
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness – the gold standard Google uses to judge the quality of content on its search results pages (SERPs). For business owners with a website, this means more than just offering products; it's about building a brand that stands as […]
Joram Boon - SEO
Is SEO Free? Discover Whether SEO Traffic Is Really Free or Has Hidden Costs!
Free traffic through SEO sounds like every entrepreneur's dream. But is it really free of charge? The short answer is YES and NO! It all depends on HOW you look at it. Behind the scenes of SEO, also known as search engine optimisation, there are often hidden investments that are easy to overlook! In this article […]
Joram Boon - SEO
SEO for online stores, how do you do it?
Have you just started your online store, or have you been struggling for a while without seeing the results you want? It can be frustrating to see your online store not getting the attention it deserves, despite all your efforts! SEO for online stores can feel really complex, or even overwhelming. And the fact that almost […]
Joram Boon - SEO
Long-Tail Keywords: What Are They, and How Do You Find / Use Them?
Long-tail keywords are longer (3+ words), more specific search terms that often have a more specific search intent. Long-tail keywords might have less search volume than short-tail keywords, but also less competition, and usually bring more relevant traffic that converts better! In this article, you’ll learn everything about these keywords: what they are, how to find them, […]
Joram Boon - SEO
Search intent: what is it and how do you find it?
Search intent is the goal someone has when they type a query into a search engine. Whether they're looking for information, a specific website, a product to buy, or a local service, every search carries an intent with it. And it's up to you, or a […]
Joram Boon - Online marketing
What Are Keywords and How Do You Find the Right Ones?
Keywords are the words you used to search for this information. They're the words you type into search engines to find information, or use in your Google Ads campaign to advertise on specific search terms! Keywords form the bridge between what people search for and the […]
Joram Boon - SEO
Is SEO Really a Passive Gold Mine, or a Myth Online Marketers Won’t Tell You About?
Imagine sitting comfortably at your desk, scrolling through the growing numbers of your website visitors and sales, all while enjoying your morning coffee. This isn’t fantasy, but the reality for those who’ve cracked the secrets of SEO, or maybe it is fantasy, and this is more of a picture that does well on social media? […]
Matthijs Boon - SEO
The advantages and disadvantages of SEO: Is it worth the investment?
Are you about to embrace SEO, but still have doubts? Is SEO actually worth it? And what are the challenges of SEO? These are questions you might be asking yourself right now! And that's completely understandable. SEO comes with plenty of advantages, but also a few disadvantages! In the following […]
Joram Boon - SEO
How fast does SEO put you on the map? Discover the timeline of SEO success
Picture this: you launch your website, full of expectations. Weeks go by, and you're wondering, ‘When will I see the fruits of my SEO efforts?’ This is the story I've heard time and time again, and believe me, I've struggled with it myself too. I'm Matthijs, a digital strategist who's […]
Matthijs Boon - SEO
On-Page SEO: How to Optimise Every Page for Maximum Reach!
Google is the online library of the digital age, and on-page SEO is your way of telling it what your book is about! On-page SEO covers all the optimisation techniques on your website and pages themselves, from URL structure to a catchy title tag and meta descriptions, to make clear to search engines […]
Joram Boon - SEO
Technical SEO: Here's What You Need to Know in 2024!
Product or service to be proud of, check! Beautiful website, check! Great SEO content, double CHECK! But one thing is missing! You’re not ranking well in Google! Why is that? The answer might just lie in technical SEO! Here’s what you’ll learn today: what technical SEO is and why it matters. The core components, think […]
Joram Boon - SEO
SEO trends 2024, here's what you need to know to rank #1 in 2024!
HAPPY new (SEO) year!! But will next year make you just as happy, with all the new SEO trends? We think so! With the right knowledge, a flexible attitude and by actively continuing to learn, SEO is still a great way to drive sustainable online growth in 2024! The top SEO trends in 2024! Google's Search Generative […]
Joram Boon - SEO
SEO-Friendly URL: Here Are 7 Tips for a Good URL!
Frustrated because your website isn't getting the attention it deserves? Is your traffic lower than expected? You might have a terrible URL structure. Yes, you read that right! The structure of your URLs can have a HUGE impact on your SEO performance. Don't worry! We'll show you how to get your URL […]
Joram Boon - SEO
Link building works! 3 strategies to start today!
Link building… tricky, time-consuming and costly! It's one of those SEO terms everyone says is important for SEO, but why?, nobody can really explain it! Today we're going to break that down once and for all! With clear, straight-to-the-point language, no annoying jargon! In this blog we answer […]
Joram Boon - SEO
Do SEO Yourself or Outsource It? Discover What's Best for Your Business
Are you standing at the crossroads of doing SEO yourself or outsourcing it? With a slightly biased opinion as an SEO specialist, I'll obviously always say outsource your SEO. Just kidding. There are definitely moments when you're better off doing it yourself, and we'll cover those in this article too. That way you'll soon be able to make a […]
Matthijs Boon - SEO
Google Search Console Mastery! Boost Your SEO With the Ultimate GSC Guide for Beginners!
Google Search Console (GSC), formerly known as ‘Google Webmaster Tools’. Google Search Console is Google’s free web tool for tracking all your results in Google’s search engine. Think of which keywords you rank for, your site health, and whether all your pages are being indexed. It’s important data straight from […]
Joram Boon - Online marketing
The Difference Between SEO and SEA and How They Strengthen Each Other.
What's the real difference between SEO and SEA? Or better yet, how can you combine them for explosive growth in your online visibility? In this blog we'll explain what SEO and SEA are, how they differ and how they can support each other for fast online growth. So keep reading and […]
Matthijs Boon - SEA
What Is SEA? Launch Your Growth Without Spending a Penny – The Definitive Guide!
Imagine flipping a switch and suddenly customers start flooding to your website. That's SEA. SEA stands for Search Engine Advertising. It's like having a megaphone in the digital world, putting your message directly in front of your ideal customer. Paid, targeted and unmistakably effective. In a world where every […]
Matthijs Boon - SEO
What is SEO and how does it work? A guide for beginners.
What is SEO? That's an incredibly good question! In short, here's what SEO is and does… SEO makes sure your website is more visible in search engines such as Google. Without a solid strategy, your website is harder to find, no matter how good your content or product is. I'm Matthijs, founder of Digital Bean, and […]
Matthijs Boon
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