Phase 01-02
Data & Tracking
The foundation. Measuring what really happens, understanding what those numbers are worth and seeing it all in one dashboard.
To Data & TrackingServices
Online marketing for online stores, built around one measurement foundation.
Three categories that interlock. The measurement underneath determines how sharply your ads can steer, and the organic work on top makes those same ads better. You can take pieces separately, but the order we recommend them in is fixed.
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Three layers
Wherever you start, this is the order that works.
The foundation first, then the channels that put traffic on it. Every category has a fixed place in the Growth System, so it's always clear why something comes next.
Phase 03
Advertising
Paid search for online stores: attracting paid demand via Google, Bing and ChatGPT, and only scaling what works.
To AdvertisingPhase 04
Organic
Getting found in Google and in AI search engines, with technology, content and authority that last.
To Organic- Technical SEOCrawling, indexing, speed and structure that hold your rankings back.
- GEOBecoming visible in ChatGPT, Perplexity and Google's AI overviews.
- SEO contentBuying guides and category copy that sit on the queries with revenue behind them.
- Link buildingBuilding authority with mentions from your own sector.
- Organic shoppingYour products in Google's Shopping results, free of charge.
Why one system
These three layers share their raw materials.
Your product data feeds both your Shopping campaigns and your free listings. Your landing pages count towards the ad auction. And the search terms that generate paid revenue determine what the organic content is about. That last part only works one way, though: advertising doesn't improve your organic rankings, what flows back is search data and margin data.
How the Growth System fits together- 01-02Data & TrackingServer-Side Tracking · Data analysis · Dashboarding
- 03AdvertisingGoogle Ads · Microsoft Ads · ChatGPT Ads
- 04OrganicTechnical SEO · GEO · SEO content · Link building · Organic shopping
There's more in your online store than you're currently measuring.
Bring your Search Console and your Ads account. In three quarters of an hour you'll see which campaigns and categories are being left behind.
Reply within 24 hours on working days