What are NAW details?
Joram BoonSEO and content specialist4 September 2024 · updated 12 August 2024
What are NAW details? Plenty of people wonder about this: more than 3,000 people search every month for “naw gegevens betekenis” or “What are NAW details?”.
So you're definitely not the only one!
So what does it stand for? NAW is a Dutch abbreviation for name and address details (in Dutch: NAW-gegevens): Naam, Adres, Woonplaats…
- Naam (name)
- Adres (address)
- Woonplaats (city)
What NAW details mean
Put simply, your NAW details are just your…
- Name: your full first name and surname
- Address: the street name plus house number and any additions such as an apartment or floor number
- City: the town or city the address is in, and sometimes the country for international shipments
Below you'll see an example of what NAW details look like in practice…
Example of NAW details
How do you handle NAW details?
We can explain this simply too…
Store the details securely. Use your own server or a dedicated server from a hosting provider, and use strong passwords with a number (1,2,3, etc), a special character (!,#,$,%,) and avoid using your birthday or anything personal that's easy to find online.
Don't ask for information you don't need. If you're not going to use certain information, don't ask for it. The fewer fields someone has to fill in, the lower the barrier to buying. In this case, "less is more" is a good rule to keep in mind.
Never share the details with a third party without the user's permission. The GDPR makes it illegal to sell or pass on NAW details to a third party without consent, and the fines for doing so are substantial.
This is how you handle your visitors' NAW details safely, and it helps you comply with the GDPR.
NAW details and SEO: is there a link?
NAW details (name, address, city) play an indirect role in SEO by increasing trust in, and the transparency of, your online store.
Although they aren't a direct ranking factor themselves, they improve the user experience because customers know who you are and where you're based. That can lead to lower bounce rates and longer visit durations, which search engines read as positive signals.
Clear NAW details also help with local SEO, because it lets Google see clearly where you're based, which helps you show up in local search results.
In short, stating your NAW details clearly supports both customer trust and your local SEO performance.
Using NAW details for online stores
NAW details don't just help orders get processed correctly, they can also boost conversion on your website. How? By making the checkout process as smooth as possible for your customers.
A good way to do this is by having NAW details filled in automatically. Many modern online stores let customers save their details for future purchases.
That means that when a customer comes back to your store, their details get filled in automatically. That saves time and effort, so the customer is more likely to complete the purchase instead of dropping off.
Autofilling details is a small step that takes little effort but improves conversion on your online store.
Closing thoughts
NAW details are a core part of your online store. They make sure orders are processed correctly and play an important role in building trust with your customers.
By being transparent about your business details and protecting your customers' details properly, you build a trustworthy image for your customers.
It's also worth remembering that improving the user experience, for example by autofilling NAW details, can lead to higher conversion and a more successful business.
Got questions about how to manage your customers' NAW details better? Or want to talk through how to optimise your online store further for SEO?
Book a free call with one of our experts at Digital Bean. We're ready to help you with practical tips and strategies to get the most out of your online store!