Joram Boon

Joram handles the organic side. He works out which search queries an online store can win on, makes sure the technical foundation is right, and decides what content is needed for it.

For an online store that's a different discipline than for an ordinary website: thousands of addresses that mostly show the same thing, category pages that have to do the commercial work, and a product feed that feeds both the ads and organic visibility.

Since AI search engines started giving answers instead of a list of links, he's also been looking at what it takes to show up in that answer. He writes most of the blog posts on this site.