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Online marketing
What Is an SEO Specialist and What Does an SEO Specialist Do?
SEO specialist, what is it and what do they actually do? An SEO specialist helps optimise websites so they score better in search engines such as Google and Bing. But which tasks are part of their work, and what can you actually expect from them? We've covered that in detail below, so read on and […]
Joram BoonWhat are NAW details?
What are NAW details? Plenty of people wonder about this: more than 3,000 people search every month for “naw gegevens betekenis” (the Dutch term for “what do NAW details mean”) or “What are NAW details?”. So you're definitely not the only one! So what does it stand for? NAW stands for… Naam Adres Woonplaats You've probably already guessed that these details are indispensable if you sell […]
Joram BoonWhat Is Upselling and Cross-Selling?
Wondering how to increase your average order value without doing much extra? Discover the power of upselling and cross-selling! These smart techniques help you get more out of every customer by offering them exactly what they need, often before they realised they needed it. In […]
Joram Boon8 Steps to Creating Killer Buyer's Guides!
Janine is looking for a new laptop. She visits several e-commerce websites, but keeps getting lost in a maze of products and information. Frustrated, she leaves every site without buying anything. A confused buyer, like Janine, never buys. Many online stores have the same problem. Visitors come to your site, but often leave without buying anything. […]
Joram BoonWhat Is a Target Audience, and How Do You Find Yours!
Many entrepreneurs who start an online store struggle to reach the right customers. You can have the best products and a fantastic website, but if you're not reaching the right people, you won't sell anything. Without a clear target audience, you waste money and time on marketing that doesn't work. Understanding and analysing your target audience […]
Joram BoonWhat Are Keywords and How Do You Find the Right Ones?
Keywords are the words you used to search for this information. They're the words you type into search engines to find information, or use in your Google Ads campaign to advertise on specific search terms! Keywords form the bridge between what people search for and the […]
Joram BoonThe Difference Between SEO and SEA and How They Strengthen Each Other.
What's the real difference between SEO and SEA? Or better yet, how can you combine them for explosive growth in your online visibility? In this blog we'll explain what SEO and SEA are, how they differ and how they can support each other for fast online growth. So keep reading and […]
Matthijs Boon
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