Matthijs Boon

Matthijs began as an SEO specialist at an online marketing agency, where he learned advertising too. Then he went out on his own. The first clients came in by simply asking: I'm starting out on my own in online marketing, could you use some help? That's how Digital Bean grew from there, launching in 2019.

Since then his work has revolved around making search traffic measurable. He sets up the measurement stack, from server-side tracking and the conversion definition to the dashboard where you see it come together, and he runs the paid channels: Google Ads, Microsoft Ads and, since the Dutch launch, ChatGPT Ads. The common thread is that a campaign is only worth something once you can work out what's left per order.

On this blog he mostly writes about measuring, advertising, and what goes wrong when the two don't line up.